Busby SEO Test : How Are People Succeeding on Digg? Chris Crum | Staff Writer
Many Elements to the Strategy
Well, some are paying for it directly, but if you don’t want to
do that, you can just develop your reputation and basically make
friends. That is really what it’s all about.
Everyone knows that Digg is a popularity contest. It can still
be a great place to find interesting stories, but it’s not
unbiased. You have to know people (or pay them) to get your
content enough Diggs to really get noticed by the community at
large.
Fortunately for those trying to get a substantial amount of Diggs,
the circle of friends that make up the community isn’t completely
closed. It will however take some effort on your part to earn
their respect and make your way up the ladder of Digg respect.
First of all, Digg’s not supposed to be about marketing, which
is why if you truly want said respect, you need to take the
community seriously, and actually favor them rather than yourself
when submitting articles. You can’t just submit a bunch of your
own content and expect it to go anywhere. You’ve got to submit
appealing content and get your friends to help you digg it.
Earlier this year we covered SearchRank’s five ways to score big
on Digg:
1. Remove Blog Name and/or Sections From Title: all you need is
he title of the post
2. Include Appealing Descriptions (Stay Within Character
Limitations): if you want to practice writing tighter copy, and
you should, sign up for Twitter and practice summarizing your
post in 140 characters, including a link.
3. Submit to the Most Relevant Category (Avoid Multiples if
Allowed): stay on topic; to be specific, stay on one topic.
4. Stay Within The Topic of the Social News Site: SearchRank noted
how sites like Sphinn and Small Business Brief cater to a
dedicated niche. Your submission to these sites should do
likewise. At bigger sites like Digg, keep to the most relevant
category.
5. Will Others Find Your Submission of Interest? Boring only gets
clicked when the facts are truly staggering; think about the
recent revelations about major leaguer Roger Clemens and his
friendship with country singer Mindy McBride.
I would add that stories about Digg are often popular with the
Digg community as well. Probably not a story about succeeding on
Digg, like this one, but ones about things that Digg is doing, why
Digg is great, or what Kevin Rose had for breakfast. Digg users
love Digg, so if you have a lead on something Digg-related and are
the first to submit it, I would say there’s a good chance you’ll
get some play within the community.
