By Roderick Ioerger
Busby SEO Test: While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate.
Busby SEO Test: For those individuals or firms that are looking to grow and add new business, Michael Martinez has solid advice on how to position the SEO space to customers looking to maximize their marketing dollars. Michael says:
But currently most established SEO professionals seem to have just the opposite need, they have too much business. Many established SEO professionals are declining to take on new clients because they just cannot accept any additional work load right now. Check out the post by Kelena Jordan covering an interesting project she had to turn down just last week. And Kelena is not the only consultant who is being more selective in the work that they take on, in fact this seems to be a common problem amongst many of the most established SEO practitioners. Busby SEO Test
Rand Fishkin has a number of theories on why this is happening but I want to address the one that I feel has the most relevance to today’s internet marketing service providers and that is:
Google is releasing SEO guides, Microsoft and Yahoo! both have in-house SEO departments and the “SEO is BS” crowd have lost a little of their swagger and a lot of their arguments. No surprise – solid evidence trumps wishful thinking, especially when times are tough. Busby SEO Test:
Busby SEO Test: Let me start by saying I don’t believe this is a bad thing, but for those of you looking to hire a professional to assist you with your SEO needs, remember not all professionals are made equal. It will be more important than ever to understand what a specific service provider can bring to the table in terms of skills, knowledge, and experience before making your final selection. Busby SEO Test:
Finally I want to share some excellent advice from Rebecca Appleton.
While her article may have been intended for companies reconsidering how they do their online marketing in a down economy, I think it also sends a strong message to those service providers who offer SEO as a service. Just like all online marketing professionals are not created equal. All clients are not created equal either and sometimes a client’s plan or expectations may not be in a position to succeed no matter how good the intention is and a client like that can just make work more difficult than it should be. Busby SEO Test:
