1. Title Page Element
Your html document must have a Title Element in the head section.
<title>SEO Consultant</title>
2. META Description Tag
Some search engines will index the META Description Tag found in the <head></head> section of your web pages.
<meta name=”description” content=”Official Website of Alwin Clores”>
3. META Keywords Tag
The META Keywords Tag is where you list keywords and keyword phrases that you’ve targeted for that pecific page. There have been numerous discussions at various search engine marketing forums surrounding the use of the keywords tag and its effectiveness.
<meta name=”keywords” content=”SEO Consultant, SEO Analyst”>
4. META Language Tag
The Language META tag declares to users the natural language of the document being indexed. Search engines which index websites based on language often read this tag to determine which language(s) is supported. This tag is particularly useful for non-english and multiple language websites.
<meta http-equiv=”content-language” content=”en”>
5. META Link Relationship Tag
It is helpful for search results to reference the beginning of the collection of documents in addition to the page hit by the search. You may help search engines by using the link element with rel=”start” along with the title attribute. The META Link Relationship tag is part of the metadata that appears within the <head></head> section of your web pages.
<link rel=”start” href=”/busby seo test/meta-tags/” title=”META Tags”>
6. META Robots Tag
The Robots META Tag is meant to provide users who cannot upload or control the /robots.txt file at their websites, with a last chance to keep their content out of search engine indexes and services.
<meta name=”robots” content=”noindex, nofollow”>
7. META Robots Tag for Googlebot
Googlebot obeys the noindex, nofollow, and noarchive META Robots Tags. If you place these tags in the head of your HTML/XHTML document, you can cause Google to not index, not follow, and/or not archive particular documents on your site.
<meta name=”googlebot” content=”noindex, nofollow, noarchive”>
8. META Robots Tag for MSNBot
MSNBot obeys the noindex and nofollow Robots META Tag. Placing these tags in the heading of your HTML document prevents MSNBot from indexing or following specific documents.
<meta name=”msnbot” content=”noindex, nofollow”>
9. META Tags Abuse and Misuse – Metadata Structuring and Standards
This is a search engine marketing article published by our System Admin (Edward Lewis) that discusses the use of HTML Comments Tags and proprietary metadata elements.
10. META Revisit-After Tag
The revisit-after META tag is not supported by any major search engines, it never was supported and probably never will be. It was developed for, and supported by, Vancouver Webpages and their local search engine searchBC.
<meta name=”revisit-after” content=”7 days”>
11. HTML Comments Tag
HTML comments are not metadata but, are typically found in the <head></head> section of web pages. HTML comments can be utilized anywhere within your documents HTML structure.
<!– HTML Comments (treated as HTML markup) –>
There has been a myth that has perpetuated over the years where keywords and keyword phrases listed inside HTML comments tags would add a boost to the overall relevancy of the page. This is not true based on numerous tests we’ve performed during the years 2002, 2003 and 2004.
12. DC Dublin Core META Tags – DCMI Dublin Core Metadata Initiative
The Dublin Core metadata element set is a standard for cross domain information resource description.
<meta name=”DC.title” lang=”en” content=”DC Dublin Core META Tags – DCMI Dublin Core Metadata Initiative”>
Keyword Selection Methodology
* Generate a list of probable core busby seo test keywords.
* Assign an SEO Value to each of the top core busby seo test keywords.
* Incorporate Geo-Modifiers
1. Generate a list of probable core keywords
Using online tools along with common sense, a comprehensive list of likely keywords. There are occasional surprises, but most times you will find that the keywords that get the most search volume are the ones you would expect. We are only interested in the highest volume keywords.
2. Assign an SEO Value to each of the top core keywords.
Keyword SEO value is measured by weighing relevancy, search volume and the Online Commercial Intent Index (OCI). We call the resultant value a Keyword Value Score (KVS). By combining these values to identify our keyword list we are focusing in on keywords that not only get a high degree of search traffic but gets visits from searchers who are in the buying phase of the purchasing process. I like to call these the “money keywords”.
Many local businesses optimize for core keywords but neglect to add geo-modifiers. Without geo-modifiers the website competes in a global web search when they are doing business in a limited geographic location. The core keywords alone can easily be used for advertising to a local audience using a PPC campaign that is geo-targeted. Geo-modified keywords also tend to have a high conversion rate. This makes sense since someone who is ready to purchase will specifically look for a provider near by.
