For years, Google and the other search engines have confirmed that their searches are not case sensitive. But, now that seems not to be the case for some keywords / phrases. You’ll have to note down, however, that not all keyword phrases are impacted by the use or non-use of capital letters.
In Busby SEO Test World Cup 2 contest, this is an issue, yielded different search results for a query in Busby SEO Test keyword.
Several people report seeing unusual results while others don’t. I can confirm that I do see different results from these two searches. For me, when doing this search, the first two spots in the SERPs are the same, while the 3rd spot on down are a bit different..
The impact of this Google case sensitive search could be large for some sites. Perhaps their company name is part of their main homepage key phrase and they rank well when using capital letters for their company name. But, presume most searchers type in lower case and the same website doesn’t rank as well in lower case.
For many business owners case sensitive search will not be an issue. But, for those that are affected knowing the answers to these questions may have a very large bang on their bottom lines.
Hope this glitch will not affect my Busby SEO Test entry in the Final.
