Google Product Ranking can be achieve by Optimizing your Product Feeds
Author: Alwin Clores SEO Consultant
Google Product Optimization can be achieve by fully optimization of your data feeds. Most of the feed submission scripts like shopping carts are not using the actual or right attributes of the Products. Please follow these steps for Optimizing your Google Products to get more Ranking:
- Proper Product Filenaming. Rename your product name with the exact product or brandname, model name, product category and manufacturer. Use Keyword/Filename Optimization Short and Long tail Keywords.
- Use the Exact description or product information as well as the ISBN, SKU or UPC but make sure that your product information should be match to your product web page.
- Maximize your Product Description from around 40-60 characters. This is also the Factor of Keyword Relevancy.
- Include your Product Category URL for your website. Google stated that many merchants enter the Google Product Categories which is wrong.
- Follow or visit the Google Other Announcements and Known Issues http://www.google.com/support/forum/…81c91d27&hl=en
- Be careful, Google reported with merchant’s website image files having a robots.txt file. The result of this missing image can decrease your visitor click-through.
- Image alt tags are still important for conventional search engine optimization, the filename of the image should be the primary product keyword.
- Encourage Customer to create Rating on Bizrate or Shopping.com and some other Trusted Review Site.
- If you get ranked on your products, there are chance that your feeds can be syndicated via Google Data API and of course can receive exposure. And your products will be listed on Organic Search.
10. Before Submission, create first a few products and manually submit it for a test.
Remember that Google Products optimization is just like search engine optimization; it takes time and effort to achieve success!
