A dedicated and motivated SEO Consultant and SEM Analyst with extensive experience gained working on a large number of Web Marketing for key clients. Focused upon maximizing the transparency of client sites through the management of SEO, Web Analytics, Link Building Strategy and Social Media campaigns. 

Busby SEO Test - Google Improves Android and iPhone SERPs

Friday, December 19th, 2008

Busby SEO Test - Optimizes Them for Devices

Google is now providing optimized search results for Android and the iPhone. Results pages on these devices are now designed to compliment the devices they are being viewed upon. You can view a few examples in screenshots here, or you can see the results in action on an iPhone in the following video:

“In some situations, you’ve already been seeing the new search results pages,” says a post from the Google Mobile Team. “Now, all Google search options for Android and iPhone lead to results that load faster and are formatted to fit the screen so you don’t have to zoom or scroll side-to-side. We’ve also added touchscreen-friendly buttons and expandable maps for local business results.” Busby SEO Test

There has been a lot of talk of search improving in the mobile realm heading into 2009, and Google has shown a fine example of this with these improved results pages. I can’t wait to see what more they do throughout the new year. Busby SEO Test

Busby SEO Test - Google Makes New AdWords Editor Available

Thursday, December 18th, 2008

Comes with Several New Features

Google has released AdWords Editor version 7.0, a mere two months after 6.5 came out as Barry Schwartz points out at Search Engine Land. Google did not make any major announcements about the release, but just kind of put it out there, and we have not yet seen much in the way of user reactions.

AdWords EditorNew features listed in the release notes at the AdWords Editor Help Center include:

- First page bid estimates
- Keyword Quality Score
- Keyword Opportunities Locale
- Campaign targeting in the data view, and
- Send feedback to Google

In the AdWords Editor Forum, an AdWords Editor Advisor notes:

You will need to download your account again after upgrading to version 7.0. To save your comments and unposted changes, click ‘Backup then Update’ when you see the automatic prompt to upgrade. AdWords Editor will create a backup file that includes your comments and unposted changes. Then, after you’ve installed the new version, import the backup file by following the steps at http://www.google.com/support/adwordseditor/bin/answer.py?answer=38667. If you’d prefer to upgrade later, click ‘Don’t Update’ in the prompt.

Additonal updates to AdWords Editor include the ‘Volume’ column on the Keyword expansion tab of the Keyword Opportunities tool now showing absolute numbers (traffic for the last month) instead of scaled values, and the Keyword Opportunities tool is no longer available for draft accounts.

Busby SEO Test - Google Top Property In November

Wednesday, December 17th, 2008

Retail sites see big gains

The official start of the holiday shopping season saw Americans flock to online retail sites, boosting several categories, including toys, consumer electronics and department stores, to double-digit traffic gains in November, according to comScore.

“The current economic situation has caused retailers to slash prices and offer highly attractive offers, such as free shipping, to appeal to cost-conscious Americans this holiday season,” commented Jack Flanagan, executive vice president of comScore Media Metrix.

“With budgets a top concern for consumers, the ability to conveniently search the Web to find the best prices has become an increasingly important part of the holiday shopping buying process, for both online and offline purchases.”

Retailing was the top-gaining category for November with retail toys growing 24 percent to 31.3 million visitors during the month, led by Toyrus sites with 15.4 million visitors (up 65%), Barbie with nearly 4 million visitors (up15%), and KB Toys with 2.6 million visitors (up 119%).

Black Friday and Cyber Monday deals drove growth at department stores sites, which jumped 20 percent to 80 million visitors during November. Walmart.com landed the top position in the category with 44 million visitors, an increase of 50 percent from October. Target rose 26 percent to more than 39 million visitors, followed by JCPenny with 18 million visitors (up 39%) and Sears.com with 16 million visitors (up 76%).

With popular electronic items like the Wii, iPods and Garmin GPS on holiday gift lists, consumer electronics category increased 17 percent to 55.8 million visitors. Bestbuy.com led the category with nearly 20 million visitors, a gain of 66 percent from the previous month. Circuit City followed in the second spot with 15.4 million visitors (up 42%), and Wal-Mart electronics grabbed the third spot, more than doubling to 9.5 million visitors.

Google sites continued to be the most visited property in November with 147 million visitors, trailed by Yahoo sites with nearly 144 million visitors and Microsoft sites with 123.5 million visitors.

The holiday shopping season boosted several retailers including, Amazon (up one spot to #8 with 63.5 million visitors), Wal-Mart (up seven spots to #15 with 47.4 million visitors) and Target (up six spots to #18 with more than 39 million visitors). Busby SEO Test

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Busby SEO Test - Social Media Influencing Purchase Decisions

Tuesday, December 16th, 2008

Users share brand information

More than half (54%) of consumers say that information from a brand representative is more valuable than what is usually found on a company Web site, according to new study, “The Impact of Social Media on Purchase Behavior” by research firm OTX on behalf of DEI Worldwide, a social media marketing agency.

They found that 63 percent of consumers would like to share their opinions about a brand or product with a representative, and 67 percent are likely to pass along information from a brand representative to other people.

More than half (57%) of consumers are likely to take action based on information from a brand representative, such as buying a product or shopping at the retailers.

“62% of consumers responded that information from a brand representative would be more valuable than advertisements or promotional materials,” said Lou Cuming, chief operating officer of DEI Worldwide.

Social Media Influencing Purchase Decisions“These findings are particularly interesting because they support what we have been saying all along, that Word of Mouth is a valuable marketing tool that should be combined with traditional media to create an integrated marketing strategy.”

People rely on social media Web sites as much as company Web sites for product information and 70 percent of consumers have visited a social media Web site such as a message board, social network, blog and video sharing site to get information on a company, brand or product.

The study also found that people who search for information only using social media sites are more likely to spread the word. More than one-third of consumers have passed along information found online and among those, six out of 10 used social media Web sites to share the information. Nearly three-quarters (74%) said most of the information the passed along was positive.

Busby SEO Test - Twitter Gets Connected with Google

Tuesday, December 16th, 2008

Friend Connect Integrated with Twitter
Google has announced that its new Friend Connect platform has now been integrated with Twitter. Now you can Tweet from any Friend Connect-supported site.

“This means that when you join a friend connected site, you can choose to use your Twitter profile, discover people you follow on Twitter who are also members of the site, and quickly tweet that you have found a cool website,” explains Google Friend Connect Product Manager Mussie Shore.

“With Google Friend Connect, Twitter folks will be able to bump into and recognize each other out there on the web—and discover new people to follow on Twitter,” says Twitter Co-founder Biz Stone on the Twitter Blog.

To send a tweet at a site using Friend Connect:

1. Click the invite links in the members gadget
2. Click the Twitter icon on the share tab
3. The next time your followers sign in to Twitter they’ll see your tweet

“This integration with Twitter is an example of how we want to continue improving Friend Connect, extending the open social web and bringing social features to more places on the web,” says Shore.

Friend Connect was originally launched in preview form back in May, but was just releasd publicly earlier this month. To learn more about it, watch the following video:

[youtube]http://www.youtube.com/watch?v=N94s7ix0JPo[/youtube]

Busby SEO Test

Busby SEO Test Useful Tips for User - Friendly Web Designing

Monday, December 15th, 2008

A website is a handy and trendy marketing tool for business. For a good website, the visual web design must be attractive and must be able to grab the attention of a large number of visitors.

Web designing is an art and has to be done with interest and involvement. When done with involvement, the user-friendly feature will automatically get incorporated in the design. Stunning busby seo test web design with good programming and marketing strategies will greatly increase the visibility of the website to the Internet browsers.

From this introduction it can be easily understood that web design is the key aspect of a website. For designing a user-friendly website here are a few tips which I gained through my experience in web designing. These busby seo test useful tips, when implemented, will yield good user-friendly web designs.

Here we go.

1). What does the website convey?

Your answer to the question will lead you all the way to a good and meaningful web design. For designing a website, one should have a theme. On getting to know more of what the website is about, as a designer or as a Webmaster, it will be easy for you to design accordingly.

2). Planning for the web design

Planning makes work proceed smoothly. The first step in planning is research. Surf through the web to find sites similar to yours. Do a simple yet meaningful research to understand the pulse of the visitors. On doing so, your first impression will always be the best one.

3). Setting theme and layout

After your research and planning, the vital part of your web design is the collection of assets. The first step will be theme selection and webpage layout. There are personal websites, informational websites, ecommerce websites and service providing websites. It is all in the hands of a designer to select a matching theme to satisfy the need and implement it attractively.

4). Web Page Design

Neat and informative busby seo test web pages are the most visited pages on the net. To design such a web page, the important elements to be taken note of are the header, footer, text area and the navigational area. Avoid using animated/flashy headers and navigational icons. Use a uniform header and footer to give a professional look to the website. These, when designed with care and when followed, will result in good web design.

5). Site Map and Navigation

In web designing, the term navigation is very much apropos with user-friendly. Navigation within the website should be very clear and easy. Always try to implement normal links for moving around, and avoid animated buttons. The column to the right of the webpage should have good navigational links. The site map is another important and easy way for finding web pages in the website. So, never forget these as these are the principal tips to be remembered while designing.

6). Usage of images and text

Web designing is all about expressing the ideas of the business to people. For it to be a success, use of correct images for communicating the content of the website to the visitors is a must. The text in the webpage must be search engine optimized and must convey the message clearly.

7). Page Size and Download Time

After placing the images, links and the text, the complete page should not exceed 30 KB. This size will ensure that the page is downloaded quickly, within 5 to 6 seconds. This time is crucial time because either it may bring visitors or divert them to another website of the same type.

The above are a few important tips to be considered while designing a website. You can follow them or modify them to suit your need. But the fact is that designing is about presenting the information in an elegant, decorative and user-friendly way. Busby SEO Test