SEO Consultant » Adsense

Google Adsense Tips and Tools Collection

SEO Consultant — Tue, 25 Aug 2009 03:45:16 +0000

Google Adsense is an amazing contextual advertising program that lets you earn revenue from your site by a variety of revenue generating programs. Pay per click ads, Adsense for search, referrals for Firefox with Google toolbar, Picassa, Google Pack and the adsense program itself. This is a compilation of common Google tips and tools to make more money from Google Adsense.

Google Adsense Guidelines

Program policies, Terms and conditions – follow these rules.
Adsense FAQ – The Adsense support centre for official guidelines.
Adsense Tax information – how google collects and uses your tax information
Adsense Taxes – a free resource about paying income tax on Google Adsense Revenue.
15 Common Adsense Mistakes – Avoid these errors that could get your adsense account banned.
Ad formats – Official list of different types of ad formats you can use.
Webmaster Guidelines – will help Google find, index, and rank your site.
Report a policy violation – If you notice a site displaying Google ads that you believe is violating program policies, let them know.

Adsense Starter Demos

Google Adsense Tour – introducing you to the Adsense program.
Getting Started Demo: learn to sign in, copying and pasting your code, setting up alternate ads, and using your Competitive Ad Filter.
Help with Ad Code Demo: troubleshoot basic problems when implementing your code. Also covers how to implement your code using two different types of WYSIWYG software.
Payment Demo: learn about the AdSense payment cycle, from a click on your ads to money in the bank!
Optimization Demo: learn how to use ad size and placement to maximize your AdSense revenue.

Track Adsense Income, Statistics and Clicks

Adsense Notifier – Firefox extension that displays your Adsense earnings on the Firefox statusbar.
SysSense – personal desktop Google AdSense monitor. It keeps your current Google AdSense information in the Windows system tray.
Adsense Widget – a Mac Dashboard widget that automatically logs into your AdSense Google account and displays the last 6-days of revenue generated from your Google advertising account.
Google Adsense Yahoo Widget – displays the current income directly from your Google AdSense account.
Stats for AdSense widget – allows you to view your Google AdSense� reports directly from your Mac OS X Dashboard.
Adsense Status – GoogleDesktop plugin to View earnings information from your Google Adsense account in the Google Desktop sidebar. Available information: page impressions, clicks, page CTR, page eCPM, and your earnings.
Adsense Alert – desktop client monitors your adsense earnings.
Performancing Metrics – a free professional grade blog statistics service that track limited adsense click data
Adsense earnings RSS feed – a simple script that will create an RSS feed with your daily Adsense earnings to track via your regular feed reader.
Google AdSense Charts and Graphs – chart your adsense data in a multidimensional line charts.
AdSenseLog is a tool for checking and analyzing your Adsense ads data (Content, Search, Custom/URL channels and Referrals).

View / Test Adsense Ads

Google AdSense preview tool – addition to the right-click menu for Windows Internet Explorer 6.x, allowing you to preview the ads that may show on any web page.
Adsense Preview – Preview the Google ads that may show on any web page.
Google AdSense Sandbox Tool – see what sort of Google AdSense ads will appear based on content or keywords. See up to 20 sample AdSense ads for the URL or keywords.
Overture Keyword Tool – suggest keyword bid amount and keyword suggestions, which help you target high paying keywords.
Google Adwords Keyword Tool – generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends.

Google Adsense WordPress Plugins

AdRotator WordPress Plugin – rotate your adsense ads with other affiliate programs like Chitika Eminimalls
Adsense Deluxe – offering advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts.
Adsense Injection – inserts Adsense code randomly into a pre-existing blog.
Adsense Inline – insert adsense in blog posts
AdSense Widget for WordPress Sidebar – Google AdSense widget I designed for the new WordPress Sidebar Widgets plug-in.

Google Adsense Optimization Tips

Adsense Success Case Studies – detailing success stories from top adsense publishers.
AdSense Optimization for Forums – get higher CTR by a unique adsense placement strategy.
Blogtimize! – ad placement for blogs for higher CTR
Adsense Optimization Tips – General tips for better ads postitioning and earn higher revenue.
Adsense Webinars – online seminars that help publishers obtain the highest results from their implementations of AdSense.
How to increase Google Adsense CTR – simple tips on colors and ad placement can increase CTR.
The Best of Eyetrack III – What We Saw When We Looked Through Their Eyes. How readers scan a webpage.
How to Remove Public Service Ads – simple tips to help you remove non paying PSA ads.
AdsBlackList – will teach you how to seek, recognize and filter low paying google ads.
Yahoo Ads placement tips – suggestions to place Yahoo publisher network ads. Apply the same idea to adsense ads.
Rotate Google Adsense Ads Colors – helps to reduce Ad Blindness
High Paying Adsense Keywords – updated list of current highest paying keywords for Google Adsense.

Alternate Ads

Alternate ads – allows you to utilize your ad space in the event that Google is unable to serve targeted ads to your page.
Alternate Url – provides a 50/50 Revenue Share, full global coverage monthly payments automatic referral income, family safe ads, paypal supported and gives detailed stats.
AlterNut Ad – pays you a flat rate every month in return for you displaying thier ad rather than the PSA. Invite only.
Default Ads – load your affiliate or other ads into DefaultAds and generate a link to include in your Google Adsense alternate ad URL. They show their own ads 1 out of every 100 impressions for this service.

Adsense Chats and Forums

Inside AdSense blog – Official blog that posts new tips and information about new AdSense features.
Adsense Help – Google group for adsense support. Only posts from user ‘AdSensePro’ are approved by Google.
Digitalpoint Adsense Forum – discusses Adsense payments, guidelines, stats and reporting and much more.
Webmaster World Adsense Forum – Discussions around Googles Text Ad service AdSense.

Miscellaneous

Google AdSense Stats Syndrome (GASS) - the compulsive need to check AdSense stats every 15 minutes or so to see how much you’ve earned since your prior login.

How to Build Display Ads with Google

SEO Consultant — Fri, 20 Feb 2009 14:19:27 +0000

By Chris Crum

These Videos Will Walk You Through It
Google has crafted several new videos to help users better understand the process of creating display ads using Google AdWords. They’ve had two videos on the process since October, but have now released four more.

The first one is simply on accessing the feature in AdWords in the first place:

The second one shows you how to find templates that are right for you:

The third one is about how to create ads with no images required:

The fourth one shows you how to copy ads across ad groups:

Each of these videos is about a minute long. The two old ones are on creating an ad in general, and a full product tutorial, which is a bit longer.

You can bookmark this page to use as reference if you need to. It has a playlist of all six how-to videos on using AdWords for display ads.

Busby SEO Test : “Blending” Viral Marketing into Your Marketing Strategy

SEO Consultant — Wed, 03 Dec 2008 15:59:59 +0000

Busby SEO Test: Are you familiar with the ever-popular Will It Blend campaign from Blendtec? If not, you’re depriving yourself from one of the best viral marketing campaigns ever.

George Wright, the Vice President of Marketing and Sales at Blendtec, gave a keynote at PubCon, in which he explained the strategy behind their campaign. In the above WPN video, Barry Schwartz of RustyBrick, Inc. tells how Blendtec had to go out on a limb to get their brand name out there. Busby SEO Test

Blendtec offers high performance blending and dispensing equipment for restaurants, but also has home editions. George realized their need to raise brand awareness. He knew they had great products, but no one knew about them. The concept was there for the “will it blend” idea, but they didn’t have a big budget to do a commercial.

Busby SEO Test George took his budget of $50 and bought the domain name willitblend.com, a lab coat, a six-pack of Coke, and supplies to blend. The first experiment included marbles, a rotisserie chicken, a rake, and a McDonald’s value meal. Their small budget only allowed them to use social media outlets, so they launched their campaign over YouTube. Busby SEO Test

Busby SEO Test Now, some 70-75 videos later, they’ve made history. Blendtec blends iPhones, iPods, and even rake handles just as George did in his keynote address! The only item that has been too powerful for them to blend is Chuck Norris…Busby SEO Test

Since their campaign launched, Blendtec’s sales have been up 700 percent. George realized Blendtec’s need to prove that their product was better than the others by actually showing it instead of simply talking about the mechanics. Viral marketing is creating fun content that people want to talk about and putting it into social media sites. Busby SEO Test

Busby SEO Test Ironically, Blendtec pitched the Food Network prior to the campaign with no luck, but after the campaign began, the Food Network contacted them.

Busby SEO Test

Google Quality Score FAQs

SEO Consultant — Sun, 02 Mar 2008 02:23:40 +0000

How Does Google’s Syndication Network Affect the Overall Quality Score?

The Quality Score assigned to the keyword is an aggregate of the scores from all of the performance within the Google network. It is possible for an ad to have a low Quality Score despite having a strong click-through rate (CTR) because it’s not performing well within the Google network. Google constantly strives to make changes for your ad to appear on the content partner sites where the ad performs better.

Why do I Have a Keyword with a Low Quality Score?

If a keyword has a low Quality Score, it may be the case that the keywords, ads, or landing pages aren’t as targeted or relevant as they could be. This can equate to higher cost-per-click (CPC). In most cases, the creative assigned with the keyword is not relevant. Sometimes relevant keywords can have a low Quality Score due to poor click-through rate (CTR) of that particular keyword over the last 48 hours or 30 days. In the case of a relevant keyword with a low Quality Score, you may want to bid more to meet the First Page Bid and closely monitor ERS. Another benefit of meeting the first page bid is that it will allow the keyword to accrue as much traffic as possible. If the keyword accrues enough impressions and a good CTR, its Quality Score should improve, thus decreasing the CPC. However, if the keyword receives few impressions, then CPC may remain high.

Why is my CPC Rising?

Google used to shut down keywords if they fell below a certain click threshold to weed out irrelevant ads. If you notice an extremely high CPC, Google is forcing you to assess this keyword. This can happen if Google has little historical data to use when assessing the keyword’s particular Quality Score. In this case, the AdWords system will be especially conservative in its Quality Score judgment so that an unknown keyword does not negatively impact user experience. This can happen with new keywords or brand terms in which Google has less data to determine the initial minimum bid. You may see a higher min bid to start. Once the ad proves its relevance, the Quality Score will improve and the CPC will drop. If the CPC continues to rise, the best practice is to chart the CPC and check the Quality Score of the keyword.

Can Changing Match Types Affect my Quality Score?

Quality Score is calculated using data only from search queries that exactly match your keyword. Google uses the exact match variation of the keyword to determine the Quality Score. Therefore, if everything remains equal, the same keyword in each match type should have the same Quality Score. Because Quality Score doesn’t depend on the match type, you won’t get lower costs by using all three match types. Negatives help eliminate irrelevant queries, which in turn improve the account’s performance.

Does Flash on Landing Pages Negatively Affect Quality Score?

The use of Flash, images, and video will not impact Quality Score. The landing page negatively affects Quality Score only if it is not relevant to the ad or if it provides a bad user experience.

What is First Page Bid?

This metric, also called the “First Page Bid Estimate,” approximates the CPC bid needed for the ad to reach the first page of the Google search results when a search query exactly matches your keyword. First Page Bid is calculated on the exact match version of the keyword on Google.com, and also incorporates the recent competition on Google.com for that keyword.

Which Factors Affect First Page Bid, and Ultimately Quality Score?

First Page Bids estimate the CPC needed to place an ad on the first page of the Google search results. These estimates are made at the keyword level and are based on each keyword’s Quality Score. They are not a guarantee of placement.

Optimization and Best Practices to Improve Quality Score

Review recent history and assess all changes made to ad.
Make sure to move keyword and creative as a pair into a new ad group if you wish to move keywords.
Do not delete a keyword, but pause the keyword instead in order to retain history. Pausing an ad doesn’t impact the Quality Score because no performance data is accrued.
Review all keywords that have a Quality Score of 1-4.
Choose relevant keywords and placements and create straightforward, targeted ads.
Review Web site and landing page quality, relevancy, and load time.