Posted by randfish Having content that goes viral can seem like the luck of the draw, but there are a number of steps you can take to improve your odds.

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How to Increase the Odds of Your content Going Viral – Whiteboard Friday

Underwhelmed by the ZTE tablet spotted yesterday?

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ZTE Optik dual-core tablet eyed up by Sprint, $100 on contract

IBM may be the king of patents , and Apple’s patent applications grace these pages rather frequently, but Microsoft’s not one to rest on its IP laurels, either. A couple of newly published patents out of Redmond have made their way to the web: one for securely pairing wireless devices and one for 3D rangefinder camera technology. The pairing tech works via a direct connection between devices using Bluetooth or WiFi and an automated, two-step authentication process.

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Microsoft patents method for secure pairing of devices wirelessly and a 3D rangefinder camera

Posted by JoannaLord For the past year retargeting has been getting some serious attention. I've been fortunate enough to speak on it at a variety of shows, brainstorm over coffee with some cool companies and even blog about how to use it and how to leverage it for SEO .

Posted by randfish Earlier tonight, I sent out the following tweet: Have any questions about search, social, content, conversion or analytics you want answered?

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Answers to 43 Questions About Search, Social, Content, Conversions and More

Every year at CES, the tech-watching masses engage in a bit of trendspotting — an attempt to identify the one or two big themes of the show that may or may not come to define the year in technology. Some years those are easy to spot (tablets and 3D TV were two big ones recently), and other times they involve a bit of guesswork

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Editorial: Don’t call it an ultrabook

Google’s no stranger to privacy-related controversy , which may explain the motivation behind its latest ad campaign. On Tuesday, the company will launch a series of ads across major newspapers, magazines and billboards, as part of its new “Good to Know” initiative, designed to make the internet “a safer, more comfortable place.” According to Google, these ads will offer tips and advice on how to secure your personal information online, including details on how to protect your passwords from web predators. The entire campaign has a distinctly PSA flavor to it, though there’s also a different subtext at work here, since Google is effectively branding itself as “the one you can trust.” There are certainly some who would dispute that, but at a time when most privacy concerns are focused squarely on the government , it may be a good time for Google to crank up its PR machine

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Google launches PSA-style ‘Good to Know’ ad campaign, wants to keep us safe

Posted by randfish It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post.

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21 Tactics to Increase Blog Traffic (Updated 2012)

CES is drawing to a close, and the gadgets released here will define the market for the year. Intel is betting the farm on its Ultrabook concept as its hardware partners continued to push out the first real wave of laptops designed to take on the MacBook Air (who thought we’d be saying that four years ago?). Whatever your feelings on these devices, given Santa Clara’s billion-dollar advertising push , you won’t be able to ignore them this year

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CES 2012: Ultrabook round-up

Frank Marquardt is director of content strategy at The Barbarian Group , a digital services and creation company. Find him on Twitter @tralition . Traditional advertising worked through distraction — an interruption to our sitcom, a page between magazine articles, a banner teasing our attention at the top of a webpage

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5 Strategies for Creating Magnetic Online Content