Sources: ZDnet Internet World Stats, Network World

It’s amazing how fast the world of social media moves!

Stats from Video (sources listed below by corresponding #)

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network
3. Facebook tops Google for weekly traffic in the U.S.
4. Social Media has overtaken porn as the #1 activity on the Web
5. 1 out of 8 couples married in the U.S. last year met via social media
6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
7. Facebook added over 200 million users in less than a year
8. iPhone applications hit 1 billion in 9 months.
9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
11. Yet, QQ and Renren dominate China
12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
14. The fastest growing segment on Facebook is 55-65 year-old females
15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
18. Instead they are distributing: eReaders + iPads + Tablets
19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
20. The #2 largest search engine in the world is YouTube
21. While you watch this 100+ hours of video will be uploaded to YouTube
22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
23. There are over 200,000,000 Blogs
24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $1,712.32 per hour
26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
27. 34% of bloggers post opinions about products & brands
28. Do you like what they are saying about your brand? You better.
29. People care more about how their social graph ranks products and services  than how Google ranks them
30. 78% of consumers trust peer recommendations
31. Only 14% trust advertisements
32. Only 18% of traditional TV campaigns generate a positive ROI
33. 90% of people that can TiVo ads do
34. Kindle eBooks Outsold Paper Books on Christmas
35. 24 of the 25 largest newspapers are experiencing record declines in circulation
36. 60 millions status updates happen on Facebook daily
37. We no longer search for the news, the news finds us.
38. We will non longer search for products and services, they will find us via social media
39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
41. The ROI of social media is that your business will still exist in 5 years
42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network

SOCIAL MEDIA STATISTICS:

Below are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make the next video better – be social.

A huge thanks to all below:

1. Source: http://www.census.gov/cgi-bin/brokerhttp://www.census.gov/ipc/www/idb/worldpopinfo.php  [roughly 52% based on table data] | 2010 U.S. 310,232,863 | 2010 World 6,814,609,654 | 30 and under: 3,548,760,268 / 6,814,609,654 = 52%http://sasweb.ssd.census.gov/idb/worldpopinfo.html
2. Source: Grunwald Associates National Study – Trendsspotting Blog |Millenials Conference
3. Source: Hitwise Intelligence Heather Doughertyhttp://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
4. Source: Huffington Post
5. Source: McKinsey Study also posted by David Dalka
6. Source: First Stats: United Nations Cyberschoolbus Document
7. Source for Facebook Stat: Facebook Timelinehttp://www.facebook.com/press/info.php?timeline Feb 2009 175 million users – Feb 2010 400 users:
8. iPhone Stat: Apple
9. Personal Quote
10. Source: Facebook and world population data
11. Source: TechCrunch
12. Source: U.S. Department of Education Study
13. Source: Jobvite Social Recruitment Survey
14. Source: Inside Facebook Blog
15. Source: Twitter & World Population Data [Pulled 4/11: Kutcher & Spears 4,743,902 and 4,689,808 = 9,433,710] – note it’s not the combined populations of the countries listed
16. Source: The Guardianhttp://www.guardian.co.uk/media/pda/2010/feb/08/facebook-rise-mobile-web-use
17. Source: Metro Commuter Newspaper
18. Source: USA Today: Should Colleges Start Giving iPads to Students?http://www.usatoday.com/news/education/2010-04-05-IHE-colleges-give-iPads-to-students05_N.htm
19. Opinion, not a statistic
20. Source: TGDaily
21. Source:  Mashable by Ben Parr
22. Source: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on thisWikipedia Accuracy page.
23. Source: China Internet Information Center, Technorati, Wikipedia
24. Opinion, not a statistic
25. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
26. Calculated based of Wikipedia article data found at www.wikipedia.org
27. Source:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
28. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
29. Opinion, not a statistic
30. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
31. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
32. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007
33. Source: Starcom USA-TiVo
34. Source: Mashable
35. Source: Solutions Research Group
36. Source: Facebook Stats
37. Opinion, not a statistic
38. Opinion, not a statistic
39. Opinion, not a statistic
40. Opinion, not a statistic
41. Opinion, not a statistic
42. comScore
43. Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single

To watch videos with millions of YouTube views and deservedly so, please check out Karl Fisch and Scott McCleod’s Did You Know? And Shift Happens videos on YouTube.  If you are like me you will love them!

Also, if you haven’t seen Marta Kagan’s “What The F**K is Social Media”presentation,  it’s amazing! Many of the same eye-popping facts are contained in it – as well as many more.  Plus, it does a much better job of providing insight than my video which is designed to grab attention.  Kagan’s presentation informs, check it out!

Source: http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/

If you love twitter and you’re a Pinoy, Hunihan is for you. It is somehow like Twitter, you can tweet anything every minute that you want but in Pinoy style. You can definitely say all your thoughts in our own language. Your tweets can reach a wide network of Pinoys. Being part of Hunihan is like being in a community which shares the same language, opinions, lifestyle; issues that make you feel at home, close to every Pinoy across the globe.

If you are not Pinoy but you’re interested to know what Pinoys would speak and think aloud, join Hunihan and start tweeting your way in Pinoy style.

There has been a lot of talk about the online advertising industry being in trouble because of the economy, yet we continue to see example after example of the contrary. The latest example is highlighted by VentureBeat, and concerns ad network Glam Media, which despite making job cuts earlier in the year, is still seeing growth in advertising:

Glam Media, one of the newfangled content and advertising networks assumed by many industry observers to be vulnerable to financial meltdown, says it still hasn’t seen any marked decline in online display advertising. Yet, to be cautious, it is slashing salaries by moving to a system called “variable pay.”

Glam may be being cautious, and who can blame them, given the amount of doomspeak regarding the industry, but we continue to see evidence of growth. For example, the Interactive Advertising Bureau (IAB)showed us that the third quarter was the second highest of all time with Internet ad revenues reaching nearly $5.9 billion. The IAB makes up 86% of online advertising in the U.S. Busby SEO Test

eMarketer recently showed that while growth is projected to slow in 2009, it is still growing. It says online ad spending will reach 25.7 billion in 2009, which is 8.9 percent over the $23.6 billion that will be spent in 2008, although it did predict 14.5 year-over-year growth for 2009 back in August.

As far as small businesses are concerned, Ad-ology has released some survey results indicating that over a fourth of them plan to spend more on advertising in ’09, and another 60% plan to spend the same as this year. And with regards to online advertising specifically, 69% intend to spend more or the same next year.

Interestingly enough, participants in that survey did not seem very interested in rising trends in new media. 77% do not use online video, 83% do not podcast, and 82% do not use mobile advertising.