Posted by dohertyjf Because linkbuilding is hard, we all look for ways to make the process less painful and our outreach more effective. I constantly struggled with how to make my job more effective when working in-house, and since coming to Distilled I have had to become even more of a productivity ninja in order to keep up with the fast pace of an agency. The goal of today's post is to teach you some ninja ways that will markedly increase the speed of sending linkbuilding emails, as well as help you provide context to them with the goal of increasing your response rate

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A Linkbuilder’s Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders)

Matthias Galica is CEO of  ShareSquare , the leading platform among brand and entertainment marketers for incentivizing offline-to-online consumer engagement. As new technologies emerge that seek to bridge the real world with the digital, the offline-to-online marketing learning curve only gets steeper. For instance, what is the future of the QR code, and should we prepare to be wowed by augmented reality

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What to Expect From Mobile Marketing Tech in 2012

Tom Wentworth is chief marketing officer at Ektron Inc. , a provider of web content management and marketing optimization solutions. Millions of parents have bought Hannah Montana albums online for their young daughters and nieces.

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Why Targeted Ads Must Account for Changing Consumer Context

Posted by randfish For those of us who've been deep in the trenches of online marketing for years, the question of who to trust may seem inane. We've all gravitated to sources of one variety or another, and probably built up a few favorites based on past experience.

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Proving Trust on the Web

Over the past few months, we’ve introduced you to some of the most impressive CEOs in the digital marketing and tech space. While the businesses have flourished online, so too have the social profiles of the CEOs — they realize the power of Twitter , Facebook and other social platforms, and they use them regularly.

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5 Big Reasons CEOs Should Get Social [INFOGRAPHIC]

The Social CEO Series is supported by MessageMaker Social , the social media management system (SMMS) that lets you publish and manage targeted content across a large number of social interaction points while generating actionable intelligence. Visit messagemaker.com/social and follow us @MsgMkrSocial on Twitter. If our play-by-play coverage is any testament, Kate Spade New York ranks among the strongest brands in the online marketing space.

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How Social Media Helped Kate Spade Become a Global Brand

The Oxford English Dictionary has chosen its (two-word) word of the year : Squeezed Middle . Last year’s word of the year was big society , and the word of 2009 was unfriend .

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Tech Buzzwords Make Shortlist for Word of the Year

As Walmart looks to give out $1.5 million to nonprofit organizations this holiday season, it wants Facebook users to help decide to whom it should cut the checks. Through Nov

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Walmart Uses Facebook to Divvy Up $1.5 Million in Holiday Grants

Round two of Small Business Saturday — another post-Thanksgiving national shopping day launched in 2010 — is taking shape as consumers and businesses prepare for the Nov. 26 event

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Small Business Saturday: A Guide for Shoppers and Stores

At the end of every job interview, you’ll encounter the inevitable question, “Do you have any questions for me?” While it’s an oh-so-predictable event, many job candidates aren’t prepared to shine when they reach this final test in the interview. Failing to ask any questions or asking the wrong questions can send the wrong signals.

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How To Take Control of Your Next Job Interview